I hope you want to rank your website on the first page of Google to get a lot of traffic for your website. So I suggest that you should read this article. Here I will provide very useful information about Top 4 Types of Keywords in Search Engine Optimization in 2020.
What are Keywords?
What are the short tail and long-tail keywords?
How to rank on the first page of Google?
How to get more traffic on your website?
I hope you are searching for the answer to all the above questions. Here you are in the right place. You should read this article and get the right information for the above questions.
Let’s Talk About Keywords
Keywords are a term that is used in search engines to get some related results. As if you want to get a particular result then you need to search some words in the Google search bar. And then you will get some results. The search term is a keyword for that result.
I hope you got about the keywords.
Types of Keywords
Now, we’ll talk about the types of keywords. Here I am going to describe them.
1. Short Tail Keywords
Short tail keywords are one or two-word keywords only. If you are using one or two words in the search bar then it will be considered a short tail keyword.
Example: Increase Height, Cricket Score, etc.
Short tail keywords have very high keyword difficulty. So if you want to rank your website in short-tail keywords then your website’s DA & PA should be very high. And you can’t easily rank your website for short-tail keywords. If you have a new website then I never suggest you to work with short-tail keywords.
2. Long-Tail Keywords
Long-tail keywords are those keywords that have 3 or more than 3 words. If you are using three or more than 3 words in your keyword then it will be considered as a long-tail keyword.
Example: Best Washing Machine Under 20000 in India 2020
If you are using a long-tail keyword to rank your website then you can easily rank. And I always suggest to a beginner for a long-tail keyword. If your website is new then you must work for some long-tail keywords. Never make a mistake to rank for a short tail keyword when your website is new.
3. Geographical Keywords
If you are using a location in your keyword then it will be considered as a geographical keyword.
Example: Best Mobile Repair Shop in Dehradun
This is a geographical keyword. And you should work for this keyword. You can rank your website easily even if your website is new. These types of keywords are best to work.
Most of the offline business owners want to rank for geographical keywords.
4. Buying Intent Keywords
If your keyword has buying intent then it will be considered as a buying intent keyword. If you want to sell your products or if you are doing affiliate marketing then you must work on buying intent keywords.
Just think if somebody is looking for the best product, it means he is searching to buy your product.
Example: Best Shoes Under 5000
This is a buying intent keyword. If you are doing affiliate marketing then you must find some buying intent keywords.
Finally, I hope you got information about Top 4 Types of Keywords in Search Engine Optimization in 2020. Thank you for reading this article till the end. I hope now you are ready to rank your website on the first page of Google. Thank you for reading this article till the end.