How to earn money from Instagram

How to make money with Instagram (updated 2020)

by with No Comment blogmake-moneysocial-media

How to make money with Instagram (updated 2020)

Making money with Instagram is possible and here I tell you how to do it. 

Can you imagine living traveling, just dedicating yourself to taking some photos every day?

But what do you have to do to live on Instagram, how many followers do you have to have, where do you find advertisers?

Here you will find everything you need to know in order to live on the fastest growing social network.

How to earn money from Instagram

Make money with Instagram

There are several ways to monetize your Instagram account, some will work better for you than others, depending on your audience profile and your line of business.

The best thing is to try them all and thus see which one works best for you. 

Platforms to connect advertisers and influencers

To monetize your Instagram account, there are already several platforms that connect advertisers with influencers, and in most of them, they accept Instagram accounts.

You just have to sign up for all of them and wait for a brand interested in appearing on your profile to contact you.

Sell ​​your presets

To be an Instagrammer you have to be a good photographer and you can learn this from real  Instagram professionals, from those who are behind the camera for longer.

The presets are preset effects s, typically generated with Lightroom and that many accounts that help you with your Instagram, put at your disposal.

Sell ​​affiliate products

There are many online stores that give you a percentage for each sale you make through their links like Amazon promo codes.

If for example you make a super photo with a drone and upload it to your Instagram account, you can indicate that this photo is made with that particular drone and that it can be purchased through the link you provide, for example on Amazon or Gearbest, two large online stores that accept affiliates.

You can find affiliates for virtually any type of product. With a simple Google search, you can find the ideal affiliate for your profile.

For example, if you want to find affiliates related to fitness, search for fitness affiliates, or if you want to find affiliates related to cosmetics, look for cosmetic affiliates. 

Keep in mind that on Instagram you can only put a single link in your description, do not forget to mention it in your photos so that they go there and click.

One of the links that are increasingly seen, especially in fashion Instagrammers, is that of their 21Buttons profiles, which is like an Instagram, but only in fashion, and where you can click on the clothes to buy them. In this way, you can earn money with your looks.

Sell ​​your photos

On canvas, T-shirts and everything you can think of

You can sell your Instagram photos. There are many ways, you can make canvases with your printed and signed photos, t-shirts, phone cases, and send them to your followers.

It may seem silly to you, but a New Yorker made more than $ 15,000 in one day.

Build your own store

If you have many followers you can take advantage of them and sell your own merchandise.

You can appear in your Instagram photos with your own models of t-shirts and sell them in your own store.

Tricks to enhance your Instagram account

But to earn money with Instagram you not only have to have good photos, but you also have to have people who follow you.

From 5,000 followers is when a brand may be interested in sponsoring you.

Here are some tips and tricks to gain followers on Instagram and become more influential.

Use tools and platforms to study your account and the competition

There are some very useful tools to get the most out of your Instagram account, something essential if you want to become a professional at this.

One of them is Socialrank.com, where you can see for example who are your most influential followers, ideal to know with whom you have to increase your interactions.

 Follow for following and interact

Another old trick is to follow other users, who can return the follow.

A good way to achieve this is to see the followers of a profile similar to yours and who may be interested in following you.

Like and comment on profiles with many followers and of course upload at least one good photo a day with hashtags that have many posts and people follow.

You only need a camera, a mobile and you win

And rest assured, you do not need to travel, in any corner, there are places like the ones you see through the most famous Instagram accounts, you just have to find them, like the pokemon. 

Author

Selena is a blogger and a guest contributor for a well-known brand that includes MESHEBLE. In her leisure time, she plays tennis.

how-to-set-an-effective-budget-for-facebook-ads

How To Set An Effective Budget For Facebook Ads

by with No Comment digital-marketingsocial-media

How to Set An Effective Budget For Facebook Ads

Are you a new business trying to venture into the realm of Facebook ads? If so, this is just the post for you! We understand that for newbies, the whole working of Facebook ads can be somewhat intimidating and confusing. But fret not, because we’ve broken down everything into simpler terms for your easy understanding. Not only for newbies, but this article is also for every other individual who is looking for a good strategy for managing the cost of their advertisements.

No matter you’re going to make a strategy for Social media marketing of some established business or a start-up, this piece of writing will be helpful to you.

Read on to find out more!

How To Set An Effective Budget For Facebook Ads

Image by Gerd Altmann from Pixabay

What Are The Pricing Options On Facebook?

There’s no straightforward answer to the above question. Some people spend thousands of dollars every single day while others spend less than the amount they spend on a coffee. The exact answer depends on several variables, the most important of which are:

  1. Your ad bid: Facebook offers two options for bidding—manual and automatic. The latter is meant to make the most out of your budget by keeping the costs per clicks/actions the lowest that they can possibly be. The former, on the other hand, works to help you achieve your desired cost per click/action.

The type of bid strategy that you choose, combined with your bid amount, has a direct effect on your costs. The bid amount depends upon the competition as well. However, one thing to keep in mind here is that Facebook determines the ranking of an ad based on its quality score and not just the auctioned amount.

  1. Ad objective: Facebook gives you the option of choosing between the following three ad objectives:
  • Conversions
  • Consideration
  • Awareness

The objectives are named very well according to their role. 

Awareness is for making people aware of your brand, product, or service. 

Consideration is about creating the interest of people in your promoted stuff. 

Conversions refer to a specific action performed by the targeted users in response to the advertised stuff. It may be signing up for some event, filling a survey form, Installing an application, or making a purchase.

Once you’ve selected your ad objective, you’ll need to further narrow it down by choosing one of the more specific options that each of the above objectives offers. The more valuable of these choices, the ones that usually result in immediate value for your business, are the ones that will end up costing you more. However, getting a good ROI should be a priority.

  1. Audience: the more specified your selected target audience is, the lower your costs will be. On the other hand, if you’re targeting customer attributes that are relatively vague and broad, then you’re more likely to incur higher costs. If you’re selling Christmas gifts in South Carolina, you don’t need to target Pennsylvania as well because your audience is in SC. 
  2. Ad quality: Facebook rates your ads on the criteria of relevance and quality. The higher the quality and relevance, the lower your costs will be. Facebook calculates the relevancy score by keeping an eye on the number of users interacting with the post. More engagements or interactions mean that more people are interested in the advertised product. 
  3. Your industry: the industry you’re operating in has a direct consequence on your Facebook ad prices. The cost will definitely be higher if it’s a more high end, lucrative business industry. Competition in your industry also has a direct impact on the budget.

How To Set An Effective Budget

Creating a strategy before running an ad campaign can not only help to save a lot of bucks, but it also makes things clear before they go live. Setting an effective budget for an ad campaign is a very crucial step for the success of that campaign. A good advertisement blueprint contains a very near to accurate estimated spending chart.

A valid question here is that, where can we find that estimated budget to add in our strategy. Well, this can be done in several ways. We can either run a low budget ad campaign and test if the set matrices work for us or not; this is what we call a trial and error method. 

The other way is to find your competitors and follow their ad campaigns for budget optimization in your own plan. If you’re thinking that how can we know about the budget someone else is using for their ads, you’re right! It’s near to impossible to know their spending per campaign or ad set unless you ask the competitors which is not going to happen in case of thousands of competitors. But worry not! Advertisement intelligence tools like SocialPeta can easily do it for you. The tool contains intelligently extracted data from millions of ads.

All you need is to create a SocialPeta’s account and enter the dashboard. Although SocialPeta is a very diverse tool with a lot of insights, for the sake of this article, we’ll only consider the function of cost intelligence.

How To Set An Effective Budget For Facebook Ads

The tool currently supports Facebook and all its associated ad publishing hubs like Facebook App, Instagram, Audience Network, and Messenger. Filters are available to narrow down and find the best estimation for a given category. You can select either you want to perform the analysis for web ads, app ads, or page promotions. Additionally, the filter for ad placement, target country, and call to action is available to find the analysis for each Placement, Country, and CTA button.

To understand the above facts, let’s first have a look at the basics. 

Placement: We can use the term ad slot for this as well. A Placement refers to the position where the potential ad will be displayed to your designated audience. It can be in the feeds, stories, in-stream, search, messages, In-article, or external apps and websites. All these placements affect the budget differently. When choosing a placement, the interest and saturation of the audience should be kept in mind. For instance, if you have creative image-based content, you may consider going for the Instagram feed as a display point for your ads. Similarly, video ads work best for Facebook. 

Country: The selection of the target country is essential in budget estimation. A product or an app that has less competition or saturation in the USA may have a higher competition in Pakistan or vice versa. As an example, we can consider an app that is made for the mortgage brokers in South Carolina, can this app be promoted to an Asian country? Certainly not! So, we need to select the target country for a good estimation.

CTA: Call to action button or CTA is the button that links to the target page of a particular advertisement. This button can include the link to a specific landing page, app, form, or anything that you’re promoting with Facebook ads. Some names for the call to action button include Learn More, SignUp, Register Now, Listen Now, Apply Now, etc. For a good budget estimation, one should indeed take CTA in the account.

Now coming to the other matrices that are available in the results. CPC is the cost per click, the amount of money required for one click. CTR is the click-through rate, the ratio of the number of people who clicked on your ad compared with the number of people who viewed the ad. CPM is the cost per mille; it is usually the cost per thousand impressions.

Refine Your Strategy

No matter you’re going to launch a campaign for some big brand or small business, you definitely need a strategy. Competitors can help you in this by providing all the required data. However, you need to explore tools like SocialPeta for a detailed analysis.

Small businesses don’t have thousands of dollars just lying around to spend on their Facebook ad campaigns. Having limited resources means that they need to make sure that the money spent on their Facebook marketing counts and brings about the results they were looking for. Small businesses can’t afford do-overs—every penny matters.

You create an ad and submit it to Facebook’s ad auction, where you set your maximum budget and bid. Moreover, you get to choose the objectives you want to achieve (such as impressions, engagements, conversions, etc.) and spend your budget only on those desired objectives. 

The budget that you set can be changed anytime. It’s vital to allocate just the right budget for your ad campaigns. The best way to do this is to decide for yourself what your desired objective (be it a click or conversion) is worth to you. You shouldn’t be overspending on an action that won’t be contributing a high ROI.

If you’re unsure of the above information, the best way to find out is to adopt a test and trial approach, but only at a very minimal budget that won’t create a dent in your overall budget. Doing so will help you get useful insights that will guide you on setting the most productive budget for your future ad campaigns. 

We hope this article proved useful to you. If you’ve any queries, please don’t hesitate to ask in the comments section.

How Social Media Affect Your Business

How Social Media Affect Your SEO

by with 2 Comments blogdigital-marketingseosocial-media

How Social Media Affect Your SEO

In this article, I am going to share some useful information about How Social Media Affect Your SEO. So if you want to know about this topic you should read this article till the end. I hope this article will be helpful for you.

Almost everyone has gone social. Even in the most remote parts of the world have already adopted these trends or if not, have probably heard about social media. It has dramatically changed the landscape of how people have been dealing with and living their daily lives. 

How Social Media Affect Your Business

Technology has also made an impact on different industries in the world and one of which is the business sector which can be greatly seen and felt. Looking back to 30 years ago, business owners may have not imagined how social media and other technological advancements can become a growing necessity in running a business and how it will be impossible to separate it from each other. 

Business concepts and methodologies have continued to evolve as technology slowly becomes an integral part of it. Technology played major roles as businesses perform transactions and have made huge impacts in its operation, organization and promotion. 

Two of the most important strategies technology has offered businesses in terms of its promotional activity, is the development websites and the emergence of search engine optimization or SEO. This has been widely used these days by marketers and business owners to elevate and grow their brands online thus making it a great choice for you to expand your own business presence. 

But how can social media, one of the greatest innovations these days to connect people and widely used by almost everyone, can affect your SEO performance? Do they share a connection, a commonality or they do not mean anything to each other after all? 

What is Social media? 

According to Merriam, social media are forms of online communication channels that a user can use to share information, ideas, personal messages, and other content to an online community. 

As of today, about 50% of the global population can be found in social media or about 3.8 billion people. It has also become an avenue for many businesses to build their name, grow their brand and establish their reputation. Social media channels that are widely used by a lot of entrepreneurs are: 

  • Facebook – Might be overused but still proves to be an effective platform to grow your online presence and your business. 
  • Instagram – Great with eye-catching visuals to get the attention of your audience. An innovative leader in introducing features that can be an asset for your brand like shoppable posts, stories, IGTV, polls and surveys.  
  • YouTube – A powerhouse that has over 2 billions users each month. Mainly a video content channel, it has proved to be one of the effective platforms especially these days. 
  • Twitter – With only 140 characters to build your name, Twitter has become a household name for brands to create their online persona
  • LinkedIn – A platform that can connect you and your company to other professionals where you can start building and growing your network

What is SEO? 

Search Engine Optimization is the process where your website crawl in search engines to make it on top of searches and helps your site stand out among your competitors. It allows your business to be easily found by customers through the use of keywords and phrases. 

Types of SEO include: 

  • Content SEO – anything to do with the creation of content on your website
  • Local SEO – the way you optimize your online presence done in local searches
  • Voice Search SEO – the next big thing in SEO, it is the way you optimize your website to be conversational
  • Product Page SEO – making of original content to drive people to visit your website

The Relationship of Social Media and SEO

This relationship has been looming over many marketers’ heads for a long time now. Social Media and SEO have a complicated relationship over the years. Back in 2014, Matt Cutts (then of Google’s), announced that social media does not have any effect on search rankings. However, recent studies show that THERE IS an actual connection between these two and social media has something to do with your SEO rankings.

Though they are completely different, these two can complement each other and can work for your advantage. Leveraging on these can help you gain the result you want to achieve in terms of your online presence.

Here are the ways social media can affect your SEO: 

  1.   Improve Online Visibility 

Your goal in doing efforts online is to increase your leads as more and more people see your stuff and eventually convert them into sales. 

As people look for you in Google searches and other search engines, your social media accounts on Facebook, Twitter and even YouTube can be seen on the found listings. As social media results crawl in these searches, your visibility is being boosted which will lead to brand recognition and improve your authority online. Social media profiles are often seen on the first pages and as people click on your profile links, they will get to get to know you, your brand’s personality and valuable content found on your social media accounts. 

Your social media profiles in different channels can also help your target audience and other people recognize your brand immediately.  

  1.   Drives Traffic Through Content Sharing

Social media does not only improve your visibility by appearing on search engines but also through content sharing. It can be an excellent medium to let your content maximize its reach. You cannot just write valuable content and just wait for people to stumble upon it. 

While on search engines people only look for content that they want using a relevant keyword, social media allows your content to be seen by people who may not know that they need it. 

As more people see and eventually share your content within their network which can give your content opportunity to be shared over and over again. As this happens, more people will click on the content thus driving more traffic on your website and therefore, boost your rankings. 

  1.   Social Media as Search Engines

The initial objective of social media was to connect people but as time goes by it also became a search engine on its own. 

People have been leveraging on social media platforms to look for things they are searching for. Experts are seeing these platforms as valuable search engines where a lot of consumers can discover companies, products, services and even contents. 

For people to find you, it is important to optimize your social media profiles and inject your content with relevant keywords to boost your social media visibility.  Moreover, people tend to check out a company’s social media profile before making any online transaction and rely heavily on the content they can found on your channels. 

  1.   Local SEO

Your name, address and phone number (NAP) plays an important role in keeping you visible in your Local SEO. 

So it is important and crucial that you use the NAP information in your social media, website and listings. Another feature of social media that help expand online visibility and reach is its ability to let you geo-tag your posts and stories. 

Final Thoughts

The key to understanding the relationship between social media and SEO is that both can provide answers and a possible solution to your audience when doing their searches. 

As search engines help your audience find answers, social media let them discover answers they did not think they need. Though both are different from each other, you can make these two strong strategies work hand-in-hand to let your audience and potential customer discover your brand. 

AUTHOR BIO

JOHN OCAMPOS

John Ocampos is an Opera Singer by profession and a member of the Philippine Tenors. Ever since, Digital Marketing has always been his forte. He is the Founder of SEO-Guru, and the Managing Director of Tech Hacker. John is also the Strategic SEO and Influencer Marketing Manager of Softvire Australia – the leading software eCommerce company in Australia and Softvire New Zealand.

Facebook Custom Audience in 2020

Know About Facebook Custom Audience in 2020

by with No Comment blogdigital-marketingsocial-media

Know About Facebook Custom Audience in 2020

More people are using Facebook advertising, and custom audiences and smart targeting become increasingly crucial in ensuring that the target individuals view ads.

With the Facebook custom audience in 2020, you can customize the audience that your ad will reach. This customization could be based on a mailing list, people who previously interacted with your site or brand on Facebook, or visitors to your website. Such people would already be familiar with your brand.

Facebook Custom Audience in 2020

The primary upside of customizing the audience does not have to guess who will see your ads, and since you already know your target, you know what message to put across. With the right message for the right audience, your conversion rate could increase substantially, and you know you are selling people what you know they need.

The Downside of Cold Traffic Targeting

Quite directly, the opposite of targeted marketing, cold traffic means to address the potential customers or buyers; they are the ones still unfamiliar with your brand or service. It would be tough to get those people to change from mere browsers to buyers because there is much convincing to do when selling.

New businesses find such endeavor challenging, and even if Facebook is a great place to find customers (given its massive number of accounts), getting the right people to check your ads and more so, buy, would be the challenge.

The Upside of Facebook Custom Audience in 2020

It is easy to find the right people to target with Facebook custom audiences because you already are getting from the database of people who have previously interacted with your brand. The data gathering process works like algorithm updates: the system crawls information and puts them all together.

The custom audiences Facebook also relies on mobile phone numbers and email addresses of such people; such data are matched to Facebook profiles, thus creating a conveniently specific target audience. You also can tailor your ad to target only a very narrow set of people whom you know for sure will avail of your product or service. Knowing beforehand who will interact with your ad and who will ignore it would mean value for your money.

Types of Custom Audiences

There are various types of custom audiences, each with a specific purpose. Effective use of each type leads to conversions.

  • Contact List Audience – a list of customer emails or mobile phone numbers from your customer database. It is manually uploaded via a CSV file. Often, this is a list of people who have used your goods or services. The aim is to target everyone on the list for further sales and conversions.
  • Website Traffic Audience – a list populated from people who visited your site for a time frame. If you have a Facebook custom audience pixel installed and the persons visiting your website are logged into their Facebook account, then you can gather such data. The database arises from the profiles of these people who have visited even if they did not entirely interact. The idea is that they are interested; you only need to convert their interest into a purchase, and so you target them.
  • Post Engagement Audience – this is a lit of people who have interacted with any of your previous posts or ads on Facebook. How they engaged or where they engaged would give you an idea of their interest; you also get to determine which kinds of ads worked for them, and you may repeat the approach.

When to Use Custom Audience

What is your goal? This question must be what you first ask yourself. If you want an utterly specific result, then you need custom audiences. Why? Because you already have an idea what they want, like, or need, and you can, therefore, offer it.

When to Avoid Custom Audience

Custom audiences may work wonders, but not all the time. Overusing it means you are excluding your other potential customers. It would help if you still made generic ads. A right mix of targeted and cold would be ideal.

How to Set Up Custom Audiences

Here’s how you can set up a custom audience if you decide to use it:

  1. Decide which types of audience would work for you.
  2. Go to the Assets menu in your Ads Manager, and you will find Audiences
  3. create a new audience
  4. Click Create Audience
  5. Choose the type.
    1. For a contact list audience, manually upload a CSV or .txt file to Facebook
    2. for website traffic audiences, you need a pixel installed on your website to track visitors.

Sync Your CRM With Facebook Custom Audience

Yes, you can sync CRM/Email Marketing Database such as Ontraport, Infusionsoft, or ActiveCampaign with Facebook Custom Audience

Ontraport, for instance, the sync is a built-in feature; for SyncSumo or FuzedApp, you need a third-party tool.

Syncing your CRM to a custom audience prevents you from repeatedly exporting a database of customers and uploading it manually to Facebook.

Remember that while customizing your audience would help you create a more targeted ad, it is not always ideal, especially if you’re still in the stage of creating awareness for your goods or services. It is always best to have the right mix of a targeted and generic ad.

Let us know your thoughts about Facebook Custom Audience in 2020. Leave a message in the box below.

You should also read this : How to create Facebook Ads?

How to monetize instagram

Top 5 Best Ways to Monetize Instagram

by with No Comment digital-marketingmake-moneysocial-media

Top 5 Best Ways to Monetize Instagram

In this article, I will share some information about Top 5 Best Ways To Monetize Instagram. So if you have an Instagram account then you can also monetize your Insta account. So if you are interested to know about these ways then you should read this article till the end. I hope you will enjoy this article. 

How to monetize instagram

Which are the best ways to monetize Instagram?

How can I earn money from Instagram?

How can I earn money online?

Which are the best method to earn from Instagram?

If you also have any questions like above then you are at the right place. Here I will share some useful information. 

Let’s know more about Top 5 Best Ways to Monetize Instagram.

SEMrush

Top 5 Best Ways to Monetize Instagram

1. Sell Ebook

If you have a good number of followers in a separate niche then you can sell your ebook to them. This is one of the best ways to earn money from Instagram. Most of the people doing this. 

For Example, if you make content about any programming language then you can use to write an ebook about that programming language. If your followers will love your content of Instagram, it means there are very high chances to purchase your product. 

Thus you can make good money with Instagram. 

SEMrush

2. Sell a Course

This way is also the same as above. If you read above then you can skip this part. Here also you can create a course and sell it to your audience. Your audience will buy your course if they are trusting in you. 

And as you know that if you want to sell anything to anyone then the trust should be a must. If your followers are not trusting on you then they never buy your product. Even if you have millions of followers but if they don’t have trust in you then why they will buy your course or any other product. 

So firstly, you should build trust then you should sell anything to anyone. 

3. Become a Brand Sponsor

You can also be a brand sponsor. And today, most of the Instagram influencers are doing this. So you can also try this way to earn money online. But here you will depend upon brands. If they think that you are the right person to promote their product then they will choose your account. 

But here the most important thing is that you must have good engagement on your posts. Because, if people are engaging with your content then brands will give the sponsorship to you. 

Example: If you are creating content for the fashion niche. And everybody is liking your posts then you will get brand sponsorships. And you will promote their fashion products on your channel.

4. Consultation Calls

This is a new way to earn money online. Today, many people doing this. They charge thousands for a consultation call. And you can also do this. But here you must have good knowledge in any domain. And you should have a good portfolio. Because this business is based on your knowledge and portfolio.

This way can take a lot of time to give money to you. Because here you need a build very good trust with your audience. And if they think that you are the right person to take consultancy then you will give money to you.

SEMrush

5. Create Content for Other Pages

This is one of the initial ways to earn money online. If you don’t have a lot of followers then you can do this work. Here you need to create some awesome post for others. And they will pay for your work.

I also do this work and have made a lot of money through this method. You should also try this method to earn money online.

Conclusion

Finally, I hope you got information about Top 5 Best Ways to Monetize Instagram. Thank you for reading this article till the end. If you have any questions regarding this topic then you should ask me in the comment section. I will give an answer to you. 

If you want more content like this, you can follow me on Instagram.

SEMrush

Best PPC Ad Network

Top 5 Best PPC Ad Networks for Business

by with No Comment digital-marketingsocial-media

Top 5 Best PPC Ad Networks for Business

Hello everyone, today, here you will get information about Top 5 Best PPC Ad Networks for Business. If you have a business, then you must promote your business online. And you should use PPC ad strategy. So here you will learn which ad network is suitable for your business. And why should we use different ad networks? 

Best PPC Ad Network

Which is the best PPC Ad Networks?

How can I promote my business online?

Which ad network is good for me?

If you also have any questions in your mind then you are in the right place. Here you can learn about the best PPC ad networks.

Let’s know more about this topic.

Top 5 Best PPC Ad Networks

  1. Google

Google is one of the most popular PPC ad networks. Google has 500 million monthly active users. And here you can find your audience easily. So if you want to promote your business then you can use Google to promote your business. So you can promote your business through a search ad or display ad. But if you want to use Google to promote your business, then you must have a website for your business. 

Let’s know about the search ad. If your target audience is searching for your products or services on Google then you should use search ad for your advertisement. This is a very effective process to promote any business online. Thus you can get traffic on your website.

SEMrush

Now talk about display ad. If you don’t know about the targeting keywords or people are not searching for your product then you should use a display advertisement. Here you can promote your business’s banner on other websites which will be related to your business. Thus people can come to your website through a display ad.

2. Bing

Bing is also a search engine. And this is the second most popular search engine in the world. A report says that mostly the age of 35+ people in the audience of Bing. So you can also promote your business here. If your audience’s age is 35+ then you should use this ad network to promote your business. 

Bing also offers a search ad and display ad. So you can use any advertisement for your business. And you know about the search ad and display the ad. I explain it on Google’s paragraph. Bing is also a good platform for PPC ad network.

3. Facebook & Instagram

Facebook has the largest audience in the world. 1.59 billion daily active users Facebook has. So you can take an idea that how much broader audience facebook has. Facebook has all types of audience. Here you can promote any kind of business. And I hope you will get better results. In my own experience, I always use Facebook advertising to promote any business. 

Instagram is also a part of Facebook. So you can also use your PPC strategies here. And as you know that today Instagram is the most popular social media platform. So you have a good platform to promote your business. So you should use Instagram Advertisement strategy. Facebook & Instagram is one of the best PPC Ad networks. 

SEMrush

Facebook & Instagram both give you good results for your campaign. Here you can do a banner advertisement, video advertisement, lead generation, etc. Here you have a benefit. You can promote your business without a website. Here you don’t need a website to promote your business. You can promote your business through a banner. 

4. LinkedIn

LinkedIn is also a good ad network. This is also used for good advertisement. Mostly businessmen are here. And if you want to provide your services to any business then you should use LinkedIn to do PPC. 

Here you can specify the company size, company employees, job title, education, degree, seniority, etc. Thus you can find your targeted audience here.

5. Youtube

Youtube is also one of the most popular social media platforms. And most of the people use Youtube to learn new things. And you can use this platform to promote your business through video. Here you can get the audience of every age. And you can set your advertisement on an interest basis. If you know which type of audience can use your product or services then you can easily target your audience to promote your business. 

If we talk about India then most people know about youtube. And every people uses this platform. After introducing of JIO, everybody uses youtube. So this is the largest way to promote your business online. 

SEMrush

Conclusion

Finally, I hope you got information about Top 5 Best PPC Ad Networks for Business. I hope you are satisfied with this information. If you have any query regarding this article then ask me your questions in the comment section below. 

And if you love this article then please share it with your friends. And you can follow me on Instagram to get more digital marketing knowledge.

Thank you for reading this article till the end.

You should read this: How To Create Sales Funnel

Benefits of Facebook Ads

Top 8 Benefits to Use Facebook Ads

by with 2 Comments blogdigital-marketingmake-moneysocial-media

Top 8 Benefits to Use Facebook Ads

Today, in this article, I will share some useful information to grow your business. Here I will talk about Top 8 Benefits to Use Facebook Ads. Many people ask me that, should I use Facebook ads for my business? So if you are also one of them then this article is for you. I hope you will enjoy this article.

Benefits of Facebook Ads




Why should I use Facebook ads?

Is Facebook ads good for me?

What are the benefits of Facebook ads?

Can I grow my business with Facebook ads?

If you also have questions like above then this article is for you. Read it till the end.

First of all, you have to know that 

What Facebook ads are?

I hope you are definitely using Facebook to stay connected with your friends. When you scroll your Facebook feed then many times you see ‘sponsored posts’ as you can see below. This sponsored post is one of the Facebook ads.

Sponsored post on facebook

As you can see in the above picture. There is a keyword “Sponsored Post” is written below the page name. 

I hope you got information about What Facebook ads are? Now let’s know more about the benefits of Facebook ads.

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Top 8 Benefits to Use Facebook Ads

  1. Get a Huge Audience

As you know that most of the people use Facebook to stay connected with their friends. And you know that to grow a business, you must have a good audience. So you can advertise your services on Facebook. And facebook will advertise it with a good audience which you select.

As you know that 90% of internet users use Facebook. And now Facebook has more than 2 billion Facebook users. 

Now I hope you got that how big facebook audience. And you can advertise with them.




  1. Targeted Audience

You can reach up to the targeted audience of your niche. When you advertise with Facebook, Facebook gives you a feature to select your audience’s interest and behavior. So you can advertise with a specific interest or behavior-based audience. 

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  1. Local Advertisement

If you have a small business. And you are serving your services for a small city or town then you can select a specific location to advertise your product or services. 

For example, you have a business of food center in Dehradun. And you want to set an advertisement for your food services in Dehradun. Then you can select the location of Dehradun during the creation of the ad set. 

  1. Cheapest Way to Advertisement

Facebook advertisement is very cheap as compared to a traditional advertisement. As you know that a newspaper ad or holding ads are a very expensive way to promote any services. And you know that newspaper goes to every home. But everybody can’t be interested to use our product or services. But Facebook ads only are seen by those who are already interested to use our services or product.

  1. Increase Brand Awareness

Facebook advertising creates brand awareness. You can reach to warm audience who are ready to use your product and services. And they are not using your product and service but they know about your product. It makes your brand awareness. 




  1. Increase your ROI

Do you know about ROI? ROI is the Return of Investment. Facebook ads will decrease your marketing expenses. Here you will get a better ROI. And this is very important to grow a business. Because business totally depends upon the return of investment. 

Facebook ad reaches to warm audience. So they use our product and services.

  1. Track Your Advertisement

You can track your advertisement. If you are not getting good results then you can stop your campaign. But if you are advertising with offline marketing then it is not possible to stop your campaign. If once you install a big banner holding in a location. And after sometimes you want to change the location. Then you can’t do that easily. 

If you are using Facebook advertising and if you are not getting better ROI. Then you can change your targeted audience. And thus you can get better ROI. 

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  1. Engage With Your Audience

Facebook advertisement helps you to engage your audience. And good engagement is very important to run a business. When you reach to your audience then they will do likes, comments, shares with your post. And this will create engagement. 




Conclusion

Finally, I hope you got information about Top 8 Benefits to Use Facebook ads. If you have any questions regarding facebook ads or this article then you can ask me in the comment section below. I will give you the answer to your question.

Thank you for reading this article till the end.

If you want to learn more about facebook advertisement then you should follow me on Instagram.

pros and cons of Instagram

Top 4 Pros and Cons of Instagram

by with One Comment digital-marketingsocial-media

Top 4 Pros and Cons of Instagram

In this article, I will share some information about the Top 4 Pros and Cons of Instagram. So if you are interested to know about the pros and cons of Instagram then you should read the full article. 




pros and cons of Instagram

As we know that Instagram is a social media channel. Here you can post photos and images. Most of the business owners use it as an advertising platform. 

If you have a business then you must create your business Instagram account. It will help you a lot to promote your business. But you need to understand the pros and cons of Instagram.




So let’s discuss Instagram pros and cons.

Pros of Instagram

  1. Easy to Find Your Niche, Lot’s of Category

Instagram is the most useful and good platform to promote your business. Here you can easily find your niche related audience. Because here you will get a lot of category of people. So you can easily find them with some strategies.

Here you can promote your niche with the targeted audience. So if you have a business, then you should find your category of the audience in Instagram then you can easily promote your business.




  1. Easy to Reach Specific Audience

If you have good knowledge of social media then you can easily reach to your specific audience. You can take the help of related hashtags. Hashtag strategy is one of the best strategies to find your audience. You can share a post with related hashtags. Most of the people use it to promote their business.

Location is also a good way to find your audience in a specific location. You can share a post with the targeted location. And your post will appear on your specific targeted location.

  1. Effective Promotion

Instagram offers you to promote your business online. It gives you an effective promotion. You can do paid advertisement on Instagram. And you will get a lot of traffic on your website. Or you can promote your product or services effectively. 

Instagram is part of Facebook. So if you want to do online paid advertisement for Instagram then you need to set your ads on Facebook ads.

  1. More Appealing Interface

Instagram has an appealing interface. It is very easy to use and user-friendly. This is a big reason for its popularity. The advertisement algorithm is also very good on this platform. 

Cons of Instagram

  1. No Clickable Link in Caption

Instagram doesn’t give you the functionality of the clickable link in the caption. You can’t give your website link in the caption of your post. This is one of the big cons of Instagram. So if you are going to use Instagram then you have to know that you can’t share any web link in your caption area.

  1. Hard to Find Out Right Account

If you want to search for an account of your friend or relative then you must know the full username of that person. Because the username of every person is unique. So if you want to find a person on Instagram then you must have a full username. 




  1. Not Web Optimized

Instagram is not a web optimized platform. It means you cannot use Instagram in a browser. You must have the app of Instagram on your mobile phone. You need to download the Android or IOS app of Instagram. 

If you will use your Instagram account in a browser then you will not be able to use many features. You can’t share any posts. And you can’t reply to any DM.

  1. Creates Fake Life

Instagram creates a fake life. Because most of the people come here to show off. Which is not good. 

Conclusion

Finally, I hope you got information about Top 4 Pros and Cons of Instagram. Now you have the right information about the benefits of Instagram. 




Thank you for reading this article till the end. If you want to grow your business online and want to learn more about digital marketing then you should follow me on Instagram. I share daily new strategies of digital marketing in my Instagram account.

You should read this: How To Take Product Photos