What is Bounce Rate in SEO? How to Deal With High Bounce Rate in SEO

What is Bounce Rate in SEO? How to Deal With High Bounce Rate in SEO

What is Bounce Rate in SEO? How to Deal With High Bounce Rate in SEO

If you are in the field of SEO or digital marketing or you have a website then you must be listening about this term. But many people don’t have the right information about this term. So here I am going to discuss the bounce rate in SEO. After this article, you don’t need to read any more about this topic. So you should read this article carefully. It will be helpful for you.

What is Bounce Rate in SEO, How to Deal With High Bounce Rate

Many times you listen to the term ‘Bounce’. Maybe on cricket, the ball is bounced. Remember?

What is Bounce Rate in SEO?

Here in SEO, the bounce rate is pretty much similar to that bounce term. In cricket a ball got bounced from the upper side of the player then it was called a bounced ball. Same here if any content is not relevant to the user then it will be a bounce for them. They will not stay on your page and press the back button. 

And if somebody presses the back button after visiting your page without reading then this is not a good sign for your website. Google monitors these things. 

Let’s see, if somebody searches something on Google and your website appears there. They will click on your link and visit your website. And if they find, your content is not valuable for them they will press the back button and select another website to visit. 

This complete process is monitored by Google. And if this process is done again and again your website’s ranking will go down. 

Because people are visiting your website and they are not staying on your website. Thus your bounce rate increases and your ranking goes down. 

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Where can you check the bounce rate?

I hope you know about Google Analytics. This is a free tool that comes from Google. This is an official tool of Google. You may also know about this tool. If you will analyze your website with Google Analytics, you will get a lot of information about your traffic. Here you will also get a section of bounce rate. Here you can check the bounce rate. 

A good bounce rate for a normal website is less than 50%. If your bounce rate is increasing then you need to work to decrease your bounce rate. 

How to Deal with the Bounce Rate Problem in SEO?

Now you have to know about dealing with a high bounce rate. There should be some issues related to bounce rate. Some of them are discussed below.

  1. Poor Content
  2. Website Speed
  3. Without Structured Content
  4. Image Size

These are some major reasons for a high bounce rate. So you need to work on these reasons. 

1. Poor Content

If your website doesn’t have good content then people will not stay on your website and they will go back. So you need to work on quality content. Make good content with proper graphics also. Graphics are a way to decrease your bounce rate. Because people love to see graphics rather than written content. 

If your content is good then people will always read about content. Thus your bounce rate will go down.

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2. Website Speed

Website speed is also a big reason for the high bounce rate. Let’s assume, if somebody wants to visit your website and your website is not opening. He is waiting for the last 10 seconds. After this much time, nobody will stay to visit your website. They have a lot of other options on the website. They will click on the back button and visit the next website. 

So you should work on your website speed. For good website speed, your server should be good. If you have a cheap server for your website then your website’s speed may affect. And thus your bounce rate will increase. 

3. Without Structured Content

Don’t write your content without a proper structure. You should always write content with a proper structure. Always make headings and subheadings to give a structured form to your content. You can also use a content table for your content. 

If your website has structured content then everybody will visit your website and they can go to a particular section. They don’t need to do a lot of research. 

4. Image Size

Image size is also a reason for the high bounce rate. If your website has images of large size e.g. 2 MB, 3 MB then your website will take more time to load on the user’s device. So you should use compressed images. You can use WordPress plugins to compress your images. 

A good SEO relevant image size is less than 100KB. It helps to load faster.

SUMIT SINGH

I am digital marketing practitioner from last 3 years. I am working in the filed of digital marketing as an SEO specialist. I worked on different type of digital marketing strategies like Facebook Ads, Instagram Ads, Google Ads, SEO, E mail Marketing, etc.

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