Why does your need a website

Why Does Your Business Need A Website?

Why Does Your Business Need A Website?

In this article, I am going to share some information about Why Does Your Business Need a Website. So if you want to know the answer to this question you should read this article till the end. 

If you are a business owner or you want to grow your business then you must read this article. Because it will help you achieve great success in your business. So read this article till the end. 

Why does your need a website

I hope you are not 

Know About the Reason For Website

Many people think that websites are only to sell a product. But it’s not totally right. It’s also about providing value to potential customers. You can provide some value through your website. 

SEMrush

Here I am going to describe something about the importance of websites for business. So here you will get information about this topic. You should read this article. 

1. Online Presence

Online presence is the first thing if you have a website. This is the first benefit if you have a website. A website represents your online presence. So if you want to get your business online you should create a website for your business. 

2. Show Your Products and Services

If you have a website you can list all of your products and services on your website. If you have a website you can write all information about your products and services. Customers will know effectively about your products and services.

3. Collect Reviews

If you have a website, you can collect a lot of reviews from different customers. They can check your website and your service and they can leave a high-quality review on your website. It is social proof about your products and service. 

4. Audience Tracking

Audience tracking is also one of the most important things in digital marketing. You can track your audience and show ads to them. You can do Facebook ads effectively if you have proper audience tracking. 

5. Never Shut Your Doors

If you have a website you can always be online. Your doors will never shut down. Everybody can check out your products and services when you are offline also or your store is closed. 

6. Get More Customers

With a good website, you can increase the number of your customers. Because most of the people are going online to get a product of service. Even if they want to buy a product offline they search it on Google first then go to the market and buy a good product. So if you have something online to show them about your products and service you can get customers.

SEMrush

Conclusion

Finally, I hope you got information about Why Does Your Business Need A Website. Now you’ve got the benefits of a website. Thank you for reading this article till the end. With your website, you can use digital marketing tactics on your business like SEO, Facebook Ads, Instagram Ads, Google Ads, email marketing, etc. 

How to Optimize Images to Rank Higher on Google? SEO 2020

How to Optimize Images to Rank Higher on Google? SEO 2020

How to Optimize Images to Rank Higher on Google? SEO 2020

Are you searching for something to rank higher on Google? I hope your answer is yes. Here I can help you. To rank higher on Google you need to understand SEO( Search Engine Optimization). This is the most important to understand first if you want to rank higher. You should have good knowledge of On-Page SEO and Off-Page SEO

How to Optimize Images to Rank Higher on Google? SEO 2020

Image Optimization is also a part of On-Page SEO. So here I will tell you some tips to optimize your images to rank higher on Google. So let’s start them.

Top 4 Steps to Optimize Your Images

1. Resize your images first

Before uploading your images on your website you need to resize your images. Because if you have a large size of image that can’t be loaded faster and your website’s loading speed can be affected. Thus the user-experience can go down. So you resize your images with perfect size. I always suggest everyone optimize their images for less than 100KB. So you should resize images for less than 100KB and then use them in your website’s article. 

SEMrush

2. Name Them Properly

This is also very important to optimize your images. The naming should also be SEO relevant. Don’t use images without name optimization. Write your keyword in the image and you can use ‘-’ to separate words. If you have more than one image for the same topic you can add numbers at the end of the image name. 

3. Picture Format

The picture format is also a very important thing in SEO. Always use JPG, GIF, PNG, SVG formats of images. These are the most popular formats of images. And you should use them for your pictures. 

Always try to use JPG images. This is the top-level format for images. And it helps to rank higher on Google. This also comes in good SEO practices. If you want to use dynamic images on your website you can go with GIF images. 

You should rarely use PNG and SVG image formats. Because these formats can decrease your loading speed. 

4. ALT Tag Optimization

The ALT tag is one of the most important tags for image optimization. Always put alt text for your image. You can use your focus keyword on the alt tag or write something about the picture. If you are not filling alt text for your image you’re making a huge mistake. Because this is not a good SEO practice. 

Importance of Website Header

What is a website header, and why is it so important on a website?

What is a website header, and why is it so important on a website?

You have only a couple of seconds to impress users and arouse their interest on a website. It is essential that a good first impression is made and that the necessary information is presented to the users. Top web developers know this and therefore, carefully structure the website, create the most appropriate layout based on the volume of content and plan new ways to capture the attention of potential visitors. Every one of them is a potential customer for the brand or company to which the website belongs.

Importance of Website Header

In the layout organized by web developers, there are some basic and important sections that the vast majority of websites contain. One of these sections is the header. But if you still have doubts, in this article we define “header”, and we clarify why it is a relevant section in website design.

What does a header mean?

In the field of web design, the term header refers to the top of a web page. It is a really valuable section of any web page as users notice it for a few seconds, before scrolling down. And even in some cases, the header remains visible no matter how much the user moves down. So, as you can see, it is an important element for any website.

The header usually contains the sections in which the website is divided, as well as other essential information about the product or service. These data can be understood immediately and serve as a guide for users so that they can navigate the site easily. In some cases, the header is also called the “navigation bar” or “menu.” But it is also possible that the header contains a kind of welcome banner. This is a common element in blogs or another type of site where you want to add an additional message, either as a welcome for visitors or to get their attention.

What are the elements that a header usually contains?

As we have already mentioned, the headers can contain a series of relevant elements such as:

  • Logo, tag line, pet or other basic components of brand identity
  • Links to the main sections of the site
  • Essential contact information (phone number, email, address, etc.)
  • Search field
  • Links to social networks where the company is located
  • The field for newsletter subscription
  • Links to official mobile applications for iOS and Android

As you can see, there is a wide variety of elements that can be included in the header, but it does not imply that they should all be added in a single header. First of all, there would not be enough space to include all these elements, and if you add many, the user would not know which one to focus on.  It is important that as a developer, you distinguish what are the really necessary elements so as to have a good header design. For example, in the case of an online store, it is essential that you have the shopping cart icon, so that users can easily access it.

Although only the essential elements are placed, it is helpful to know the great variety of components that can be added in a header. In the vast majority of cases, the elements that are always placed in a header are the logo and links to the sections of the site. However, in some specific circumstances, the header is minimized, such as the case of the hamburger menu.

Why is the header so important?

The header is an element that is considered essential in the design of a web page. The first reason is quite obvious: it is a resource that contains other critical navigation components. As we have already seen, in some instances, the header is even known as a “navigation bar” and this is an important component so that the user can go to any section of the website without major difficulties.

The other reason is to study the patterns and habits of users today. On the first visit, it is common for people to quickly review the site, although they have access to all content, they try to find out if such content is really relevant to them. For this reason, designers strive to make a good first impression and develop strategies to capture the attention of users and make them stay longer on the site. Often, the visit time is an indicator of the success of your site because the longer they remain, the more likely they are to become users or buyers.

It is a known fact that users often review a website in the form of the letter F or Z. In both cases, it starts horizontally from the top of the page, where the header is usually placed. Due to the elements, it can contain, it is a component that allows you to present essential information to the user and improve the user experience through well-structured navigation. Users can access this information immediately, which allows them to have a basic idea about the company and what they can find in reference to the same structure of the website.

In conclusion

Now that you know what a “header” means, the common elements that it may contain, and the importance of this component, you can begin to design this element properly and pay due attention to your future web design projects.

Author Bio:

Harnil Oza is CEO of Hyperlink InfoSystem, a mobile app development company in New York and India, having a team of the top app developers who deliver the best mobile solutions mainly on Android and iOS platforms. He regularly contributes his knowledge on leading blogging sites.