Facebook Custom Audience in 2020

Know About Facebook Custom Audience in 2020

Know About Facebook Custom Audience in 2020

More people are using Facebook advertising, and custom audiences and smart targeting become increasingly crucial in ensuring that the target individuals view ads.

With the Facebook custom audience in 2020, you can customize the audience that your ad will reach. This customization could be based on a mailing list, people who previously interacted with your site or brand on Facebook, or visitors to your website. Such people would already be familiar with your brand.

Facebook Custom Audience in 2020

The primary upside of customizing the audience does not have to guess who will see your ads, and since you already know your target, you know what message to put across. With the right message for the right audience, your conversion rate could increase substantially, and you know you are selling people what you know they need.

The Downside of Cold Traffic Targeting

Quite directly, the opposite of targeted marketing, cold traffic means to address the potential customers or buyers; they are the ones still unfamiliar with your brand or service. It would be tough to get those people to change from mere browsers to buyers because there is much convincing to do when selling.

New businesses find such endeavor challenging, and even if Facebook is a great place to find customers (given its massive number of accounts), getting the right people to check your ads and more so, buy, would be the challenge.

The Upside of Facebook Custom Audience in 2020

It is easy to find the right people to target with Facebook custom audiences because you already are getting from the database of people who have previously interacted with your brand. The data gathering process works like algorithm updates: the system crawls information and puts them all together.

The custom audiences Facebook also relies on mobile phone numbers and email addresses of such people; such data are matched to Facebook profiles, thus creating a conveniently specific target audience. You also can tailor your ad to target only a very narrow set of people whom you know for sure will avail of your product or service. Knowing beforehand who will interact with your ad and who will ignore it would mean value for your money.

Types of Custom Audiences

There are various types of custom audiences, each with a specific purpose. Effective use of each type leads to conversions.

  • Contact List Audience – a list of customer emails or mobile phone numbers from your customer database. It is manually uploaded via a CSV file. Often, this is a list of people who have used your goods or services. The aim is to target everyone on the list for further sales and conversions.
  • Website Traffic Audience – a list populated from people who visited your site for a time frame. If you have a Facebook custom audience pixel installed and the persons visiting your website are logged into their Facebook account, then you can gather such data. The database arises from the profiles of these people who have visited even if they did not entirely interact. The idea is that they are interested; you only need to convert their interest into a purchase, and so you target them.
  • Post Engagement Audience – this is a lit of people who have interacted with any of your previous posts or ads on Facebook. How they engaged or where they engaged would give you an idea of their interest; you also get to determine which kinds of ads worked for them, and you may repeat the approach.

When to Use Custom Audience

What is your goal? This question must be what you first ask yourself. If you want an utterly specific result, then you need custom audiences. Why? Because you already have an idea what they want, like, or need, and you can, therefore, offer it.

When to Avoid Custom Audience

Custom audiences may work wonders, but not all the time. Overusing it means you are excluding your other potential customers. It would help if you still made generic ads. A right mix of targeted and cold would be ideal.

How to Set Up Custom Audiences

Here’s how you can set up a custom audience if you decide to use it:

  1. Decide which types of audience would work for you.
  2. Go to the Assets menu in your Ads Manager, and you will find Audiences
  3. create a new audience
  4. Click Create Audience
  5. Choose the type.
    1. For a contact list audience, manually upload a CSV or .txt file to Facebook
    2. for website traffic audiences, you need a pixel installed on your website to track visitors.

Sync Your CRM With Facebook Custom Audience

Yes, you can sync CRM/Email Marketing Database such as Ontraport, Infusionsoft, or ActiveCampaign with Facebook Custom Audience

Ontraport, for instance, the sync is a built-in feature; for SyncSumo or FuzedApp, you need a third-party tool.

Syncing your CRM to a custom audience prevents you from repeatedly exporting a database of customers and uploading it manually to Facebook.

Remember that while customizing your audience would help you create a more targeted ad, it is not always ideal, especially if you’re still in the stage of creating awareness for your goods or services. It is always best to have the right mix of a targeted and generic ad.

Let us know your thoughts about Facebook Custom Audience in 2020. Leave a message in the box below.

You should also read this : How to create Facebook Ads?

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How to do effective keyword research for free

How to do effective keyword research for free

There is a lot involved when it comes to keyword research. Keyword research if the process of gathering data on keywords and keyword phrases to determine which keywords you are going to try to rank for in your SEO strategy.

I am going to go over how you can do effective keyword research for free. There are many paid tools you can use, but free tools can sometimes work just as well.

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Importance of keyword research

Keyword research is important to get your content out there and seen by as many people as you can. There are a few things you need to consider when doing keyword research. The main things you need to keep in mind are search volume, competition, and search intent.

Ideally, you want to find relevant keywords that have a high search volume. This isn’t always possible, because you will find that most keywords with a high search volume are very difficult to rank for. It’s important to be sure that people are searching for the content you are writing and that you are finding a balance between search volume and competition.

Sometimes it can benefit you to target more specific keywords. It will be much easier to rank for these specific keywords since there will be less content around those keywords. This is a good way to get some quick easy “wins”, instead of spending all the time to rank for more competitive keywords.

You also need to consider the search intent. You want to be able to answer people’s questions with your content. Take potential keywords and think about the content you are going to write for that keyword. Will your content align with the search intent for the keyword? Be sure that you can answer the questions or solve the problem with your content.

Best keyword research tools

Google Keyword Planner

Free Keyword Research

While the Google Keyword Planner is not perfect, it is still a very useful tool. With this tool, you can type in a keyword and it will give you an estimated search volume, competition, cost per click, and other keyword suggestions.

The estimated search volume is a wide range, so this number isn’t going to tell the whole story. You can get an idea from this if the keyword is actually being searched through. You can also see from this example that “keyword research” has a medium competition according to the Google Keyword Planner.

Ubersuggest

Ubersuggest

Ubersuggest is by far my favorite free SEO tool. It is a powerful tool that was created by Neil Patel. I mostly use Ubersuggest for keyword research. It is more precise than the Google Keyword Planner. I like to start with the Keyword Planner to get other keyword suggestions though.

Once I get those suggestions, I plug them into Ubersuggest to get a more precise idea of these keywords.

Ubersuggest says that “keyword research” gets searched 5,400 times per month. The Google Keyword Planner said it gets searched 1k-10k times per month. Ubersuggest also gives this keyword difficulty of 31 on a scale of 1-100. This means it is relatively easy to rank for.

At this point, based on the analytics from the Keyword Planner and Ubersuggest, this looks like a pretty good keyword to target.

Google Search

The next thing I like to do is run an actual Google search for this keyword to see what websites are currently ranked for this keyword.

If they are all popular websites that I know about, there’s a good chance this keyword will be difficult to rank for. However, if I don’t recognize many of the websites on the first page for this keyword, then there’s a good chance the tools are correct and that it will be relatively easy to rank for.

Takeaways

Keyword research is important because targeting the wrong keywords will either result in your content not being found or ranking for keywords that nobody is searching for. You want to find keywords that have a high search volume, low competition, and high cost per click. A high cost per click means advertisers are willing to pay a lot of money to receive traffic from that keyword.

My favorite keyword research tools are the Google Keyword Planner, Ubersuggest and Google search. I start with the Keyword Planner to get an idea of keywords that might be a good fit. From there, I use Ubersuggest to get some more precise data on these keywords. After I have a list of keywords, I will run a Google search to verify that I will have a good chance of ranking for those keywords.

Even though I have subscriptions to paid SEO tools, I still use all the tools mentioned here. Although paid SEO tools can help you, these free tools can take you a long way in keyword research.

Learn how to use premium keyword research tools for free and how to steal your competitor’s best keywords in Matthew Woodward’s guide